The Art of Wrapping Gifts by Drucella Lowrie

The Art of Wrapping Gifts by Drucella Lowrie

published 1950

 

 


In the recent Important Blog Search for Matron Hats I came across a book on millinery by one Drucella Lowrie. And then – even more joy – I found that she had also written a whole book on wrapping presents, ‘with 130 illustrations’ so naturally had to read it. Feel this might be the first practical craft book I have ever blogged on. It is a book that had me – who can make a simple bought giftbag look terrible – gawping.

When my daughter was small I used to say ‘this is from both of us’ when giving gifts, until she was old enough to order me not to say that anymore as people would think she had had a hand in the general dog’s-breakfast-ness of the parcel.

If only I had had this book.

By page 25 Drucella seemed to have covered everything. The list of materials needed took up nearly nine of them. But on she went with more instructions. There was a book once with this immortal line about Frenchwomen’s style:

Their scarves alone, an entire chapter.

I feel Drucella would’ve been on board with that. 

‘Bows – an entire chapter.’

The following bows are described: glamour bow with five variations, loop bow with seven variations, pinwheel bow with one variation, poinsettia bow, hair bow, wreath bow, corsage bow, Greek bow, pussy cat bow, figure-8 bow, basket bow, tied bows with two variations.




There is a lot of general advice in it, the kind that makes you wonder who exactly the book is aimed at:

For boys and men choose wrapping paper with masculine colours designs and textures. (This is important, so is repeated later: keep off pink for boys and men)

Decorate a baby’s package with a rattle, teething ring, soap babies, tiny cans of talcum powder, powder puff, soft wash cloth…

As  soon as all the packages are wrapped, put away the remaining paper and clear the working surface so that you will have ample room for tying and bow-making.

Round here we like books, and we give and receive them. Are we ever tempted to do this with them, as recommended by Drucella? I leave you to guess the answer.

Valentines day gift: Attach a sonnet with a red seal to the package.

(You know who’d do that? Lord Peter Wimsey or Harriet D Vane - see Gaudy Night)

 


Possibly my favourite passage is coming now - I keep re-reading it: instructions on how to give money to someone. It is, by the way, clear that this performance is to make sure sufficient fuss is made of the money gift, it isn’t ignored in favour of more visible items.

"Another way of giving money is to make it into a corsage. Change old cash into shiny new coins at the bank. Wrap each coin in a 3or 4-inch square of cellophane and twist tightly underneath. Wrap one end of a pipe cleaner (red, green, or white) tightly around the twisted cellophane to form a stem. Cut stems to desired length. Arrange coins in cluster and tie stems together. Push ends through a lace-paper doily. Add a ribbon bow and place in a box. Cut away a section of the box lid and paste a piece of cellophane in back of the opening so that the corsage can be seen through the top of the package. Tie ribbon around ends of box and add a bow at one corner. (An assortment of various colored postage stamps may be made up into a colorful corsage in the same manner. This makes an appropriate decoration for a gift box of stationery. )

 

Five or more new dollar bills will make a calla lily corsage (see Fig. 58). 



Fold each bill in half, crosswise, then twist it into a funnel shape and hold with Scotch tape. Next wrap yellow yarn or gold foil paper around one end of a pipe cleaner until it reaches the thickness of a pencil and extends about 11/ inches in length. Push unwrapped end down through funnel opening, allowing the yellow end to stick up at the top as does the spike of the lily. Group the bills to form a corsage and tie with yellow and green ribbon."

 

When she’s told us an awful lot about wrapping, Drucella branches out into recommending gifts, and here I can’t decide whether there are cultural differences, or it is that the book is 75 years old, or that these suggestions are truly as mad crazy as they sound.

For your hostess: at the end of your stay, ‘give her  book on flower arrangements.’ I do feel this might be seen as insulting? What was wrong with her own flower arrangements?

“Gifts of baked or canned foods, fresh-killed fowl or other meat, an assortment of vegetables, jellies, or a basket of fruit are appropriate. So, too, are candies, flowers, fireplace logs.”

(It all sounds very Little House on the Prairie, but am also asking you: please please never give me a fresh-killed fowl)

“In some cases a canary, goldfish, or kitten may be just the thing.” (No, it is never just the thing)

Sometimes she moves smoothly between the very general and the weirdly specific, as in this list of potential  wedding gifts:

A clock, pottery, glassware, mirror, lamp with shade, blankets, sheets, teakwood vase stand, set of ash trays.

What even is a teakwood vase stand?

For a young girl’s bridal shower, the suggestion is a Lazy Susan or a silent butler, which sounds like a pair of servants (specifically, probably characters from a Georgette Heyer detective novel). I am happily in the position to be able to tell you exactly when I – a fairly average UK person – first heard of a Lazy Susan: it was in 1982. If anyone had ever given me one I would have been surprised but grateful. I had never heard of a silent butler up till reading this book.

Wrapping shower gifts involves this: ‘For decoration, there are the traditional symbols of the parasol, sprinkling pot, love birds.’

I may need a US reader to explain this sentence to me. I may need a US reader to explain the whole book to me. But my goodness I did enjoy reading it, and feel both mystified and informed, though I shan’t be following her advice..

Pictures from the book.

 

 

Comments

  1. Oh my goodness, Moira, could I use this book! My gift-wrapping skill is nonexistent! Even when I use gift bags, people have to kindly remember that it's the gift and sentiment that matter, not the atrocious outer wrapping. I love the idea of directions for bows and so on, too. What an interesting focus for a book.

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    1. You and me both Margot! It is so not my talent, but it was fun to read about it.

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  2. The late US humorist Andy Rooney did a Christmas-time magazine column once on gift wrapping. His theory was that there was one person per family unit who could really do it well, and everyone else had that person wrap gifts for them. Under the tree, you could tell which gifts were FOR that person because they were the only ones that weren't nicely wrapped. I assume that person's birthday presents were also badly wrapped!

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    1. It's a nice theory, and I'm sure he made it amusing, but surely no-one ever does wrapping for anyone else? I can't imagine that in any family I know. Everyone does their own - however badly.

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  3. What an entertaining book! No use to me - I'm more of the tissue paper and gift bag school!

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    1. Gift bags were very liberating for me - I always hated wrapping, and knew I was bad at it, so once gift bags became easily obtained and cheap I went over to the dark side completely.

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  4. Translated from the Japanese?
    They go in for wrapping on a grand scale - not just gifts but any kind of packet or parcel.
    Did Drucella Lowrie give her book on gift-wrapping to her hostess at the end of her stay? Did she keep lists of who had been given what? My own solution to gifts for hosts was something edible or - better yet, drinkable -given at the beginning of the visit.

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    1. I think Drucella was very American, and very much believing in the importance of wrapping!
      I'm thinking about the gift opportunities - I think it would only work as a gift for someone who was demonstrably already good at it, so it wasn't an insult. So in a rather circular way, you can only give it to someone who doesn't need it....

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  5. At the garage the other day a gorgeous green Lotus pulled up. 'Hurray,' I thought, expecting at the very least a 21st C Lord Peter W. to come sauntering out. Not, as transpired, a tiny weeny panting Benny Hill.
    I'd read that book with caution. Present wrapping is often a fine and fragile line between showing off and diplomacy. All that fiddling with ribbons and wrappings: there'd better be something good inside.
    (Last present I gave anyone was in a brown paper bag.

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    1. I like your metaphor!
      Yes I feel as you do. Really, what's the point? Some of the thinking here has got out of hand. But, it was entertaining to read.
      I once saw a tin for storing cake, which was decorated on the outside as if it was a cake (if you see what I mean). I always thought that was a silly design, because the cake inside would never be quite as perfect and beautifully decorated. Gift-wrapping is something like that...

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  6. Also, even as a US old-timer I can't explain any of this book! I especially can't see anyone messing about with a lot of coins to make a corsage! (Coins are a pain except for young kids, who wouldn't appreciate a corsage in any case.) I suppose fresh-killed meat might be a gift in rural areas, but more as a neighborly gesture than a formal present, and it would be hard to decorate butcher paper prettily! I wonder if this author didn't have a bit too much time on her hands?

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    1. The author made no bones about it: she thought there was a real fear that if you gave someone money it would be outshone by other, less valuable, gifts at a party or similar. All this fuss was in order to draw attention to the gift. I do not think I approve...

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  7. A silent butler was a contraption for clearing crumbs and ashes off surfaces. http://thepeakofchic.blogspot.com/2009/10/silent-butler-and-some-canapes.html

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    1. I suppose some people could find it quite useful, but I don't know who! My husband's aunt, who lived in Switzerland, once gave us a tiny dustpan and brush for the same purpose.
      The book sounds hilarious.

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    2. Yes, I looked up Silent Butler when I was reading the book. Like Christine, I don't know who would want one, but there are quite a few of them about.
      The book was highly entertaining.

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  8. From the hilarious example you have given I wonder if this book was authored, as they say, by A I. Very early A I . It translates what people might want : kitten, goldfish, tinned food, money into potential presents and wrapping presents using bows, flowers cards, into time consuming fantasy creations with a high reliance on pipe cleaners. The Calla lily of money made me laugh so much. Lovely pics, too.

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    1. I got the feeling Drucella was serious and genuine, but she got a bit carried away with her ideas.
      The dollar bill calla lily will live with me for a long time.

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  9. Oh my goodness, Moira. Love this. It has reminded me of the first Christmas with my husband (to be) and my stepchildren (to be) when I decided to demonstrate my credentials as a motherly type by making my own Christmas crackers, or rather assembling them from a kit. Never again. I realised that I would have to prove myself as a parent some other way. Chrissie

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    1. What a sweet story Chrissie.
      I used to help out at my daughter's brownie meetings: the little girls did a craft activity most weeks, and my daughter was very good at them. But I always said I was a great person to help out, because I had always been SO bad at those things myslf, and had a fellow-feeling for the brownies who were looking with dismay at some collection of craft items on their desks, unable to imagine how to tie a knot in some ribbon etc. That had been me 30 years before, and I had endless patience with them, as we worked it out together.

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  10. If you have an account at Open Library, the gift wrapping book is available to borrow there. https://openlibrary.org/works/OL7443658W/The_art_of_wrapping_gifts?edition=key%3A%2Fbooks%2FOL45746637M

    After years of struggle, I now wait until the third Sunday before Christmas, when the Ladies of the First Christian Church have their annual fundraiser - one dollar per gift, neatly wrapped and garnished, your choice of a variety of different papers.

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    1. Now that is a really good idea, I'd pay that!

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    2. Especially since the church is just down the block.

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    3. lucky you. Problem solved in the best possible way

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  11. As long as the "canary, goldfish, or kitten" isn't freshly killed... (Lucy)

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  12. Christine Harding27 July 2025 at 20:09

    Oh, this is wonderful! I laughed so much I choked on my tea and cake!

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    1. Thank you, I love to hear that! (Assuming you surivived of course...)

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  13. My grandmother had a Lazy Susan on the center of the dining table when it was family eating - I don't think it stayed for guests. Occasionally, I have seen one on people's wedding registries and purchased it.

    Wedding shower wrapping paper used to be a thing and I remember seeing umbrellas and watering cans as motifs, a play on "shower", I suppose!

    I do love wrapping paper but am not up to fancy bows!

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    1. Aha, thank you, I hadn't got the joke about shower at all, an explanation...

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  14. "For your hostess: at the end of your stay, give her a book on flower arrangements." Uh, one of my most inspired hostess gifts ever was a book on how to do pornographic origami. You know, "pornigami." It sure beats dollar-bill corsages. At least for my hostess, who loved it. --Your blogfriend, Trollopian

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    1. Oh that is brilliant. The perfect present - though a bit difficult to imagine, and I'm not looking THAT up for fear what else would be on the results...

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  15. I'm reminded of an American cookery book of around the same date that I used to have, full of hugely elaborate dishes, fancy table decorations, food arranged to look like everything BUT food, and so much Jello - often multiple colours and flavours - with every foodstuff known to Mankind embedded in it, in what seemed to me like outstandingly unappealing combinations. All illustrated in full colour. Mad exuberance after the anxiety and austerity of the war years maybe?

    I hope Drucella gave full directions on how to wrap the canary, goldfish or kitten. As for the fresh-killed fowl, better than than a live fowl for you to kill yourself, which I believe is an appropriate hostess gift in some cultures ...

    Sovay

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    1. Come to think of it, a cookery book could be an equally tactless post-visit hostess gift – or one of those manuals of household cleaning tips that proliferated a year or two back.

      The Provincial Lady came to mind as she so often does – reading a magazine article on Christmas Gift ideas: “Let originality of thought, she says, add character to trifling offering. Would not many of my friends welcome suggestion of a course of treatment—(six for 5 guineas)—at Madame Dolly Varden's Beauty Parlour in Piccadilly to be placed to my account?
      (Indulge … in a few moments' idle phantasy, in which I suggest to Lady B. that she should accept from me as a graceful and appropriate Christmas gift, a course of Reducing Exercises accompanied by Soothing and Wrinkle-eradicating Face Massage.)”

      Sovay

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    2. That cookery book ("cookbook" to us Americans) sure sounds like a candidate for the Gallery of Regrettable Food! Check out the website at https://www.lileks.com/institute/gallery/, and yes, it's also a book, and yes, I have given it as a hostess gift to someone with an appreciative sense of humour ("humor" to us Americans). And yes, Moira, you may safely search for it online. Unlike the origami. --Your blogfriend, Trollopian

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    3. Sovay: Not necessarily for the live animals, but Drucella liked to wrap a large or awkwardly-shaped item in a piece of oilcloth or a tablecloth, yet another double present.
      Perfect quotation from the Provincial Lady.
      And cleanng manuals: my partner once came home from Christmas shopping having bought such books to give to people.
      Me: You can't give those books as gifts! Tactless!
      Him: Really? [adds wistfully] I'd think it was great if someone gave us a book like this

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    4. Trollopian: That is indeed an awe-inspiring website. I nearly choked laughing over a picture of fruit & vegetables foregrounding some icy mountains - captioned 'It's Caspar David Friedrich's picnic basket'.

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    5. I tried fabric wrapping one year when I had a lot of non-rectangular presents to wrap (this being the days before the rise of the gift bag) but whatever I did, the result always looked like one of those shapeless bundles carried by the traditional cartoon hobo on the end of a stick.

      I love gift bags - so much easier than wrapping! Ecologically better too – there are gift bags that have been circulating round my family for the best part of 10 years, we very rarely need to buy a new one these days.

      Sovay

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    6. 'Shapeless bundles' definitely describes my attempts at gift-wrapping. And I have gone over almost completely to gift bags - as you say, they last forever.

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    7. Trollopian - I enjoyed my browse through the website - couldn't swear that any of the picture were from the book I had but some were very reminiscent. I recall lots of unnatural pinks and greens ... and every salad, no matter what else was in it, being garnished with marshmallows cut into pieces with oiled scissors.

      Sovay

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    8. The colours are amazing aren't they? So bright, supersaturated.

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  16. Wonderful post! I am fascinated by these instructions. I can just about picture that she might be talking about a dark tartan or something when she talks about "masculine colour, design", but what on earth would give a wrapping paper a masculine *texture*? I cannot imagine.

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  17. Well. Does this take me back to my dewy youth in the 1960s, when I WAS the family member who was excellent at wrapping. And we had all the resources. My father was a sales rep for Coutts Cards (an old established Canadian greeting card firm that was--of course--swallowed up by Hallmark (of the U.S.))

    Thus, we had an endless supply of all things relating to such presents and greetings: cards, gift wrap, ribbons, holiday decoratons. By the truckload. (I still have some of those ribbons among my Christmas supplies). We could wrap everything and anything in the most exquisite paper, and make endless decorative touches with ribbons and bows. Of course we made our own bows--never bought them ready-made.

    AND...yes, I still have the little Hallmark guidebook to gift wrapping. Some ideas for wrapping odd shapes and disguising things. Such as a broom. (!) You know...that top picture even looks familiar...

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    1. Oh I am so glad we have a member of the cult among our readers, thank you for your fascinating input. Do you still do seriousl wrapping...?
      And you have reminded me - I mention in another comment that my daughter was in the brownies: this was the Girl Scout Brownies in the USA. And the girls were encouraged to sell wrapping materials to everyone they knew (rather like the Girl Scout cookies but not as tasty) which meant that we ended up with a LOT of wrapping materials to try to boost her totals, most of which were never used...

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    2. Me again… Susan.
      Nowadays it’s either nice bags or neatly wrapped books. But for both, I always embellish with the thin ribbon that you can make into delightful curls by running it across the scissors edge. Cheap and cheerful.

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    3. Good for you, that sounds very nice, I wish I had such skills. But now you know that you could write a sonnet for the gift recipient as well....

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